In the world of protein bars, flow wrap is the name of the game. Consumers know and understand this very customary packaging. Wilde Snacks of Boulder, Colorado, wanted to capitalize on this consumer standard, yet give them something they had never tasted before or seen in a typical flow wrap package.
The Wilde package
The protein product using GAP (Global Animal Partnership) certified lean meats was supposed to be created as a bar rather than having it labeled as “jerky” – a must when CEO Jason Wright set out to create Wilde. “We were tired of the sugary, low protein snack bar options currently available on the shelf. We wanted to give the customer a new savory option but with a recognizable feel, so we chose to flow wrap the bars to give them a familiar package.” Since the consumer would be trying something new when choosing Wilde, Wright and his team wanted to make sure they offered it up in an instantly recognizable package, located on shelves next to the bars they were already accustomed to.
Wright knows that Bosch Packaging Technology is known as one of the leaders in horizontal flow wrapping so it was an easy choice when deciding on a machine supplier. “With Bosch we felt comfortable to achieve hermetic seals, which was one of the main reasons to partner with Bosch,” Wright says. In order to verify the requirements, Bosch performed tests at their plant prior to ordering the equipment and demonstrated their capability to seal the packs at the required quality and speed. Wilde Snacks decided to go with the Pack 101 horizontal flow wrapper, which is an entry-level solution that offers a wide format range. “We love the consistency of the machine. It produces the perfect seal we need every time,” says Wright. The demand for quality meat snacks has grown in double digits for the last five years. “The wave is coming,” Wright says, “and we’re out there with our surfboard.”
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